About Us

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Our Story

The operations backbone for reservation-first businesses

SAGEL pairs engineering discipline with hospitality expertise to remove manual bottlenecks from every interaction. It connects your phone lines, messaging channels, booking widgets, and CRMs to the same AI orchestration layer.

The platform orchestrates WhatsApp, Telegram, SMS, email, and AI-powered IVR calls, delivering consistent answers within seconds while syncing transcripts, intents, and profiles back to your core systems.

One signature capability is the voice concierge: guests dial a local number, converse with the AI, and walk away with a confirmed reservation—perfect for high-touch brands whose clientele still prefers to call.

After every booking, SAGEL dispatches branded confirmation texts and reminder cadences at intervals you control, dramatically reducing no-shows and keeping stakeholders informed without manual follow-up.

  • Unified command center for all inbound channels
  • Structured data sync with PMS, CRM, and analytics stacks
  • Human escalation paths so staff intervene only when needed
Sagel omnichannel orchestration graphic
Customer profile

Luxury & boutique hotels

Sagel becomes the guest-relations desk for city and resort hotels—answering phones and WhatsApp 24/7, sharing property information, logging preferences, updating the PMS, and sending branded confirmations or reminders without staff typing a word.

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Customer profile

High-end restaurants

Fine-dining restaurants let Sagel manage every guest conversation—menu guidance, private-room logistics, deposits, confirmations, reminders, and upsell scripts—then brief the host stand with allergies and VIP notes gathered from every channel.

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Customer profile

Vineyards & estates

Vineyards and estates rely on Sagel to educate guests, plan tastings and tours, arrange chauffeurs, record deposits, and send multilingual SMS/email confirmations so estate teams can focus entirely on hosting.

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Customer profile

Private schools

Private schools plug Sagel into admissions so parents receive instant answers, tour requests are qualified, application documents are collected, reminders go out automatically, and confirmed meetings land on counselors’ calendars in any language families prefer.

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Customer profile

Private clinics

Private clinics let Sagel triage phone calls, manage WhatsApp referrals, explain treatments, send pre-op instructions, and run post-op check-ins while logging every transcript, consent, and reminder directly into the EMR/CRM timeline.

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Customer profile

Spas & wellness

Spas and wellness houses rely on Sagel to answer treatment questions, sell add-ons, match guests with therapists, manage waivers, and push confirmations or reschedule notices over WhatsApp, SMS, and email from one console.

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Customer profile

Beach clubs

Beach clubs and marinas centralize Sagel for cabana waitlists, yacht concierge chats, membership requests, confirmations, and weather alerts so dockmasters receive real-time VIP notices and slip updates from every channel at once.

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Customer profile

Transfer services

Transfer companies task Sagel with monitoring flights, handling passenger messaging, updating chauffeurs, sending itineraries or receipts, and firing reminders so dispatch sees every change request and confirmation inside one live timeline.

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Customer profile

Michelin-star experiences

Michelin-starred chef’s tables preload Sagel with scripts, wine pairings, allergy rules, concierge notes, and surprise-and-delight touches so every VIP receives white-glove confirmations, reminders, and follow-ups across voice and messaging.

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Sagel AI · Brand Overview

AI + Engineering to streamline every workflow

We revolutionize your company’s internal workflows with AI and engineering so you can handle external communication, guest support, and internal event planning effortlessly. Sagel bridges the gap between your customers and your operations by orchestrating every channel from one brain.

Explore the platform
Sagel team orchestrating customer support
Channels

Every touchpoint under one AI conductor

Whether guests call, text, or email, Sagel ensures consistent, brand-safe responses and writes the context back to your systems.

WhatsApp & Telegram

Automated conversational flows collect preferences, guest details, and payment intents within minutes.

Voice concierge

AI-driven IVR answers every call, books instantly, and escalates to staff with transcripts attached.

Email & forms

Inbox parsing keeps response SLAs tight and triggers confirmation/reminder cadences automatically.

Analytics & sync

Structured logs feed PMS/CRM dashboards so marketing, operations, and finance stay aligned.

Emre Mutlu
Meet the Founder

Emre Mutlu · Founder

He founded SAGEL in 2024 to automate the growing coordination workload inside the family company, EMC Ltd. The results proved the platform could help teams scale customer communication far beyond hospitality.

He studied Electrical Engineering and Technical Informatics at RWTH Aachen University. He then spent three years at Fraunhofer IPT (applied production research) and two years as an Embedded Systems Engineer at Condor Group.

His mission is to bring engineering discipline to business communication—automating repetitive work so teams can focus on high-value, human-led experiences, while continuously improving speed, quality, and consistency.

Trusted by teams across industries

Operators using Sagel to orchestrate every guest experience

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